| I |
Wagner, R. & Klaus, M.
(2008):
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison.
In: Handbook of Research on Mobile Business.
Hrsg./Editors: Unhelkar, B.
Verlag/Publisher: IGI,
Hershey.
Erscheinungsjahr/Year: 2008.
Seiten/Pages: 245 - 259.
[Volltext] [BibTeX]
[Endnote]
@incollection{WaKlC08a,
author = {Wagner, R. and Klaus, M.},
title = {Cultural Impacts on the Spread of Mobile Commerce: An International Comparison},
editor = {Unhelkar, B.},
booktitle = {Handbook of Research on Mobile Business},
publisher = {IGI},
address = {Hershey},
year = {2008},
pages = {245 - 259},
edition = {2},
url = {http://www.igi-global.com/downloads/pdf/Unhelkar245.pdf},
keywords = {contributions, 2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, myown}
}
%0 = incollection
%A = Wagner, R. and Klaus, M.
%B = Handbook of Research on Mobile Business
%C = Hershey
%D = 2008
%I = IGI
%T = Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
%U = http://www.igi-global.com/downloads/pdf/Unhelkar245.pdf
|
| I |
Wagner, R. & Klaus, M.
(2008):
Mobile Direct Marketing.
In: Handbook of Research on Mobile Business.
Hrsg./Editors: Unhelkar, B.
Verlag/Publisher: IGI,
Hershey.
Erscheinungsjahr/Year: 2008.
Seiten/Pages: 269 - 281.
[Volltext] [BibTeX]
[Endnote]
@incollection{WaKlC08b,
author = {Wagner, R. and Klaus, M.},
title = {Mobile Direct Marketing},
editor = {Unhelkar, B.},
booktitle = {Handbook of Research on Mobile Business},
publisher = {IGI},
address = {Hershey},
year = {2008},
pages = {269 - 281},
edition = {2},
url = {http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA269&dq=martin+klaus+%22ralf+Wagner%22&ots=GXB0O_sNC_&sig=Jdr05yCvx_U5h4YlXX9EGVWOioU#PPA269,M1},
keywords = {contributions, 2008, Direktmarketing_im_Wandel, myown}
}
%0 = incollection
%A = Wagner, R. and Klaus, M.
%B = Handbook of Research on Mobile Business
%C = Hershey
%D = 2008
%I = IGI
%T = Mobile Direct Marketing
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|
|
Wagner, R. & Klaus, M.
(2008):
Challenges and Examples of Mobile Direct Marketing. Universität Kassel
[BibTeX]
[Endnote]
@techreport{WaKlW08b,
author = {Wagner, R. and Klaus, M.},
title = {Challenges and Examples of Mobile Direct Marketing},
type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
address = {Universität Kassel},
year = {2008},
number = {2},
keywords = {2008, Direktmarketing_im_Wandel, myown, working-paper}
}
%0 = techreport
%A = Wagner, R. and Klaus, M.
%B = }
%C = Universität Kassel
%D = 2008
%I =
%T = Challenges and Examples of Mobile Direct Marketing}
%U =
|
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Wagner, R. & Klaus, M.
(2008):
The Spread of Mobile Commerce: An Inter-Cultural Comparison. Universität Kassel
[Volltext] [BibTeX]
[Endnote]
@techreport{WaKlW08a,
author = {Wagner, R. and Klaus, M.},
title = {The Spread of Mobile Commerce: An Inter-Cultural Comparison},
type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
address = {Universität Kassel},
year = {2008},
number = {4},
url = {http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA245&dq=%22martin+klaus%22+%22ralf+wagner%22&ots=GXB0O_sQAV&sig=7582ynvDxyqaAmisdbVdaryUkGk},
keywords = {2008, Marketing-Interaktionen_in_verschiedenen_Kulturen, myown, working-paper}
}
%0 = techreport
%A = Wagner, R. and Klaus, M.
%B = }
%C = Universität Kassel
%D = 2008
%I =
%T = The Spread of Mobile Commerce: An Inter-Cultural Comparison}
%U = http://books.google.de/books?hl=de&lr=&id=JlpFnu8hMK4C&oi=fnd&pg=PA245&dq=%22martin+klaus%22+%22ralf+wagner%22&ots=GXB0O_sQAV&sig=7582ynvDxyqaAmisdbVdaryUkGk
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