Honsel, L.; Klaus, M. & Wagner, R.
(2011):
Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits.
In: Proceedings of Australia & New Zealand Marketing Academy 2011 Conference,
[Volltext]
[BibTeX][Endnote]
@inproceedings{HoKlWaP11,
author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
title = {Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits},
editor = {University, Edith Cowan},
booktitle = {Proceedings of Australia & New Zealand Marketing Academy 2011 Conference},
year = {2011},
pages = {1-10},
url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
keywords = {Direktmarketing_im_Wandel, social_network_analysis, 2011, myown, product_line_extension}
}
%0 = inproceedings
%A = Honsel, Lars and Klaus, Martin and Wagner, Ralf
%B = Proceedings of Australia & New Zealand Marketing Academy 2011 Conference
%D = 2011
%T = Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
%U = http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf