Falkenreck, C. & Wagner, R. (2011), 'The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study', Journal of Marketing Management 3-4 , 225-242 .
Wagner, R. & Falkenreck, C. (2011), 'Broadening the View on Customers` Propensity to Leave a Relationship' , Colloquium Recht und Ökonomie der Universität Kassel .