2013 forthcoming

Wagner, R. & Falkenreck, C. (2013 forthcoming), Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?, in 'Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World' .

2011

Falkenreck, C. & Wagner, R. (2011), 'The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study', Journal of Marketing Management 3-4 , 225-242 .

Wagner, R. & Falkenreck, C. (2011), 'Broadening the View on Customers` Propensity to Leave a Relationship' , Colloquium Recht und Ökonomie der Universität Kassel .

2010

Falkenreck, C. & Wagner, R. (2010), 'Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures', Corporate Reputation Review 13 , 20 - 37 .

Falkenreck, C. & Wagner, R. (2010), Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations , 34th Annual Conference of the German Classification Society (GfKl) in Karlsruhe .

2009

Falkenreck, C. & Wagner, R. (2009), Broadening the View on Customers` Propensity to Leave a Relationship, in Gaby Odekerken-Schröder, ed., 'Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing' .

Falkenreck, C. & Wagner, R. (2009), Broadening the View on Customers` Propensity to Leave a Relationship , Maastricht .

2008

Falkenreck, C. & Wagner, R. (2008), Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures , Brighton .

Falkenreck, C. & Wagner, R. (2008), Modeling Culture's Impact on Reputation Transfer in Direct Marketing , New Orleans .

Wagner, R. & Falkenreck, C. (2008), Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures , Beijing .