2013 forthcoming

Parwoll, M. & Wagner, R. (2013 forthcoming), 'The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?' 'Ringvorlesung "Empirische Forschungsmethoden"' , Kassel .
[BibTeX]  [Endnote] 

Wagner, R. & Falkenreck, C. (2013 forthcoming), Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?, in 'Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World' .
[BibTeX]  [Endnote] 

Wagner, R. (2013 forthcoming), Unternehmen als Akteure und Objekte des Dialogs, in Siegfried Vögele; Jürgen Gerdes & Jürgen Hesse, ed., 'Festschrift 10 Jahre SVI' , Gabler, Wiesbaden , pp. 59-72 .
[BibTeX]  [Endnote] 

Zulauf, K.; Wagner, R. & Oswald, A. W. (2013 forthcoming), Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect, in 'Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World' .
[BibTeX]  [Endnote] 

Zulauf, K. & Wagner, R. (2013 forthcoming), 'The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? ' 'XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"' , Rome .
[BibTeX]  [Endnote] 

2013

Busch, U. & Wagner, R. (2013), 'Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert ' , in Verlag W&V, ed., , W&V , Verlag W&V , Online Artikel .
[BibTeX]  [Endnote] 

Wagner, R. (2013), 'Emotionen im Kundendialog: Mit System zur Kauflaune' 'Science meets Marketing & Sales' , Bonn .
[BibTeX]  [Endnote] 

Wagner, R. (2013), 'Systematical Surprise: Matching CI with the Customers‘ Perspective' 'International Competitive Intelligence Conference' , Prague .
[BibTeX]  [Endnote] 

2012

Wagner, R. (2012), Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business , Moscow .
[BibTeX]  [Endnote] 

Wagner, R. (2012), 'Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen' 'Science meets Marketing and Sales ' , Bonn .
[BibTeX]  [Endnote] 

Wagner, R. (2012), The New Lingua Franca of Marketing Communication: Design of Social Media , Moscow .
[BibTeX]  [Endnote] 

Wagner, R. & Schwerdtfeger, J. (2012), 'Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' ' , Technical report, Siegfried Vögele Institut .
[BibTeX]  [Endnote] 

Zulauf, K. & Wagner, R. (2012), 'Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?' 'Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers' , Lissabon .
[BibTeX]  [Endnote] 

Zulauf, K. & Wagner, R. (2012), Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?, in 'Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers' , pp. 1-7 .
[BibTeX]  [Endnote] 

2011

Honsel, L.; Klaus, M. & Wagner, R. (2011), Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits, in Edith Cowan University, ed., 'Proceedings of Australia & New Zealand Marketing Academy 2011 Conference' , pp. 1-10 .
[BibTeX]  [Endnote] 

Schneider, D. (2011), 'Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel', HNA .
[BibTeX]  [Endnote] 

Wagner, R. & Falkenreck, C. (2011), 'Broadening the View on Customers` Propensity to Leave a Relationship' , Colloquium Recht und Ökonomie der Universität Kassel .
[BibTeX]  [Endnote] 

Wagner, R. (2011), 'Integriertes Marketing: Der Kunde im Fokus', Acquisa (12/2011) , 28-30 .
[BibTeX]  [Endnote] 

2009

Klaus, M. & Wagner, R. (2009), 'Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks' , in Felix Mavondo & Michael Ewing, ed., 'Australia & New Zealand Marketing Academy 20009 Conference ' , Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia) .
[BibTeX]  [Endnote] 

Wagner, R. (2009), 'Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit', impresso Zeitschrift für Zeitschriftenmacher (4/2009) , 42-46 .
[BibTeX]  [Endnote]