Wagner, R. (2012),
'The Dark Side of Marketing Communication: Grouping Consumers with Respect to Their Reactance Behavior'
, 36th Annual Conference of the German Classification Society (GfKl) in Hildesheim
.
[BibTeX]
[Endnote]
Zulauf, K. & Wagner, R. (2012),
'Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?'
'Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers'
, Lissabon
.
[BibTeX]
[Endnote]