2008

Wagner, R. & Klaus, M. (2008), 'Challenges and Examples of Mobile Direct Marketing' (2) , Technical report, DMCC - Dialog Marketing Competence Center , Universität Kassel .
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Wagner, R. & Klaus, M. (2008), Cultural Impacts on the Spread of Mobile Commerce: An International Comparison, in B. Unhelkar, ed., 'Handbook of Research on Mobile Business' , IGI, Hershey , pp. 245 - 259 .
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Wagner, R. & Klaus, M. (2008), Mobile Direct Marketing, in B. Unhelkar, ed., 'Handbook of Research on Mobile Business' , IGI, Hershey , pp. 269 - 281 .
[Volltext]   [Kurzfassung]   [BibTeX]  [Endnote] 

Wagner, R. & Klaus, M. (2008), 'The Spread of Mobile Commerce: An Inter-Cultural Comparison' (4) , Technical report, DMCC - Dialog Marketing Competence Center , Universität Kassel .
[Volltext]   [Kurzfassung]   [BibTeX]  [Endnote]