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%0 Conference Proceedings
%A Honsel, Lars; Klaus, Martin & Wagner, Ralf
%D 2011
%T Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits
%E University, Edith Cowan
%B Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference
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%P 1-10
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%3 inproceedings
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%F HoKlWaP11
%K Direktmarketing_im_Wandel, social_network_analysis, 2011, myown, product_line_extension
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%U http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf
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