2013 forthcoming

Parwoll, Moritz ; Wagner, Ralf: The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?, 2013 forthcoming
Wagner, Ralf ; Falkenreck, Christine: Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming
Wagner, Ralf ; Vögele, Siegfried (Bearb.) ; Gerdes, Jürgen (Bearb.) ; Hesse, Jürgen (Bearb.): Unternehmen als Akteure und Objekte des Dialogs In: Festschrift 10 Jahre SVI. Wiesbaden : Gabler, 2013 forthcoming, S. 59-72
Zulauf, Katrin ; Wagner, Ralf ; Oswald, Axel Wolfram: Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World. Istanbul, 2013 forthcoming
Zulauf, Katrin ; Wagner, Ralf: The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? . In: XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR". Rome, 2013 forthcoming

2013

Busch, Uli ; Wagner, Ralf: Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert . Online Artikel, 2013
Wagner, Ralf: Emotionen im Kundendialog: Mit System zur Kauflaune. In: Science meets Marketing & Sales. Bonn, 2013
Wagner, Ralf: Systematical Surprise: Matching CI with the Customers‘ Perspective. In: International Competitive Intelligence Conference. Prague, 2013

AntiScriptInjection{2012}

Wagner, R.: Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business. Moscow : , 2012
Wagner, R.: Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen, 2012
Wagner, R.: The New Lingua Franca of Marketing Communication: Design of Social Media. Moscow : , 2012
Wagner, Ralf ; Schwerdtfeger, Jörg ; Siegfried Vögele Institut (Hrsg.): Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' , 2012
Zulauf, Katrin ; Wagner, Ralf: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers. Lissabon, 2012
Zulauf, Katrin ; Wagner, Ralf: Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers. Lissabon, 2012, S. 1-7

2011

Honsel, Lars ; Klaus, Martin ; Wagner, Ralf ; University, Edith Cowan (Bearb.): {C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits. In: Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference, 2011, S. 1-10
Schneider, Daniel: Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel. In: HNA (2011)
Wagner, Ralf ; Falkenreck, Christine: {B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship. In: . Colloquium Recht und \"Okonomie der Universit\"at Kassel, 2011
Wagner, Ralf: Integriertes Marketing: Der Kunde im Fokus. In: Acquisa (2011), Nr. 12/2011, S. 28-30

2009

Klaus, Martin ; Wagner, Ralf ; Mavondo, Felix (Bearb.) ; Ewing, Michael (Bearb.): {I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks. In: Australia \& New Zealand Marketing Academy 20009 Conference . Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia), 2009
Wagner, Ralf: Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit. In: impresso Zeitschrift f\"ur Zeitschriftenmacher (2009), Nr. 4/2009, S. 42-46