2008

Wagner, R. ; Klaus, M. ; Unhelkar, B. (Bearb.): {C}ultural {I}mpacts on the {S}pread of {M}obile {C}ommerce: {A}n {I}nternational {C}omparison In: {H}andbook of {R}esearch on {M}obile {B}usiness. 2. Hershey : {I}{G}{I}, 2008, S. 245 - 259
Wagner, R. ; Klaus, M. ; Unhelkar, B. (Bearb.): {M}obile {D}irect {M}arketing In: {H}andbook of {R}esearch on {M}obile {B}usiness. 2. Hershey : {I}{G}{I}, 2008, S. 269 - 281
Wagner, R. ; Klaus, M. ; DMCC - Dialog Marketing Competence Center (Hrsg.): {C}hallenges and {E}xamples of {M}obile {D}irect {M}arketing. 2. Universit\"at Kassel, 2008
Wagner, R. ; Klaus, M. ; DMCC - Dialog Marketing Competence Center (Hrsg.): {T}he {S}pread of {M}obile {C}ommerce: An {I}nter-{C}ultural {C}omparison. 4. Universit\"at Kassel, 2008