Honsel, Lars ; Klaus, Martin ; Wagner, Ralf ; University, Edith Cowan (Bearb.): {C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits. In: Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference, 2011, S. 1-10