Parwoll, Moritz ; Wagner, Ralf: The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?,
2013 forthcoming
Wagner, Ralf ; Falkenreck, Christine:
Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?.
In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World.
Istanbul,
2013 forthcoming
Wagner, Ralf ; Vögele, Siegfried (Bearb.) ; Gerdes, Jürgen (Bearb.) ; Hesse, Jürgen (Bearb.):
Unternehmen als Akteure und Objekte des Dialogs
In: Festschrift 10 Jahre SVI.
Wiesbaden
: Gabler,
2013 forthcoming,
S. 59-72
Zulauf, Katrin ; Wagner, Ralf ; Oswald, Axel Wolfram:
Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.
In: {P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World.
Istanbul,
2013 forthcoming
Zulauf, Katrin ; Wagner, Ralf:
The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? .
In: XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR".
Rome,
2013 forthcoming
Busch, Uli ; Wagner, Ralf:
Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert .
Online Artikel,
2013
Wagner, Ralf:
Emotionen im Kundendialog: Mit System zur Kauflaune.
In: Science meets Marketing & Sales.
Bonn,
2013
Wagner, Ralf:
Systematical Surprise: Matching CI with the Customers‘ Perspective.
In: International Competitive Intelligence Conference.
Prague,
2013
Wagner, R.:
Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business.
Moscow
: ,
2012
Wagner, R.: Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen,
2012
Wagner, R.:
The New Lingua Franca of Marketing Communication: Design of Social Media.
Moscow
: ,
2012
Wagner, Ralf ; Schwerdtfeger, Jörg
; Siegfried Vögele Institut (Hrsg.):
Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' ,
2012
Zulauf, Katrin ; Wagner, Ralf:
Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers.
Lissabon,
2012
Zulauf, Katrin ; Wagner, Ralf:
Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
In: {P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers.
Lissabon,
2012,
S. 1-7
Honsel, Lars ; Klaus, Martin ; Wagner, Ralf
; University, Edith Cowan (Bearb.):
{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits.
In: Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference,
2011,
S. 1-10
Schneider, Daniel:
Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel.
In: HNA
(2011)
Wagner, Ralf ; Falkenreck, Christine:
{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship.
In: .
Colloquium Recht und \"Okonomie der Universit\"at Kassel,
2011
Wagner, Ralf:
Integriertes Marketing: Der Kunde im Fokus.
In: Acquisa
(2011),
Nr. 12/2011,
S. 28-30
Klaus, Martin ; Wagner, Ralf
; Mavondo, Felix (Bearb.) ; Ewing, Michael (Bearb.):
{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks.
In: Australia \& New Zealand Marketing Academy 20009 Conference .
Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia),
2009
Wagner, Ralf:
Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit.
In: impresso Zeitschrift f\"ur Zeitschriftenmacher
(2009),
Nr. 4/2009,
S. 42-46