Decker, R. ; Wagner, R. ; Scholz, S. ; Fakultät f\"ur Wirtschaftswissenschaften (Hrsg.): {E}nvironmental {S}canning in {M}arketing {P}lanning -- {A}n {I}nternet-{B}ased {A}pproach. 516. Universit\"at Bielefeld, 2004
Scholz, S. ; Wagner, R. ; Fakult\"at f\"ur Wirtschaftswissenschaften (Hrsg.): {T}he {Q}uality of {P}rior {I}nformation {S}tructure in {B}usiness {P}lanning -- {A}n {E}xperiment in {E}nvironmental {S}canning. 522. Universit\"at Bielefeld, 2004
Wagner, R. ; Fakultät für Wirtschaftswissenschaften (Hrsg.): {C}ontemporary {M}arketing {P}ractices in {R}ussia. 515. Universit\"at Bielefeld, 2004
Wagner, R. ; Beinke, K.-S. ; Estelami, H. (Bearb.) ; Maxwell, S. (Bearb.): {I}dentifying {P}atterns of {C}onsumer {R}esponse to {P}rice {E}ndings. In: {P}roceedings of the 2004 {F}ordham {U}niversity {B}ehavioral {P}ricing {C}onference, 2004, S. 94 - 107
Wagner, R. ; Decker, R. (Bearb.) ; Wartenberg, F. (Bearb.): {K}undenmanagement in wachsenden {M}\"arkten In: {V}ertriebs- und {K}undenmanagement: {M}arketingmethoden im {E}insatz. Lohmar : Eul, 2004, S. 231 -- 253
Wagner, R. ; Paterson, J. (Bearb.) ; Fraser, I. S. (Bearb.): {M}arketing in {T}ransition {E}conomies: {L}essons {L}earned from {R}ussia. In: {P}roceedings of the {I}nternational {C}onference on {B}usiness {C}apacity {D}evelopment and {E}conomic {R}egeneration. Dundee : University of Abertay, 2004
Wagner, R. ; Fakultät für Wirtschaftswissenschaften (Hrsg.): {M}ining {P}romising {Q}ualification {P}atterns. 514. Universit\"at Bielefeld, 2004
Wagner, R. ; Pels, J.: {P}atterns of {M}arketing {P}ractices in {T}ransition {E}conomies. In: {P}roceedings of the {I}rish {A}cademy of {M}anagement {A}nnual {C}onference. Dublin, 2004
Wagner, Ralf ; Beinke, K.-S.: Identifying Patterns of Consumer Response to Price Endings. New York : , 2004
Wagner, Ralf: Marketing in Transition Economies: Lessons Learned from Russia. Vilnius : , 2004
Wagner, Ralf ; Pels, J.: Patterns of Marketing Practices in Transition Economies. Dublin : , 2004
Wagner, Ralf ; Scholz, Sören: The Quality of Prior Information Structure in Business Planning -- An Experiment in Environmental Scanning. Tilburg : , 2004