Falkenreck, Christine ; Wagner, Ralf:
The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study.
In: Journal of Marketing Management,
3-4
(2011),
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Wagner, Ralf ; Falkenreck, Christine:
{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship.
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Colloquium Recht und \"Okonomie der Universit\"at Kassel,
2011