Parwoll, Moritz and Wagner, Ralf The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?. Ringvorlesung "Empirische Forschungsmethoden" , Kassel (2013 forthcoming). .

Wagner, Ralf and Falkenreck, Christine. "Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?." Paper presented at the meeting of the Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul, 2013 forthcoming.

Wagner, Ralf. "Unternehmen als Akteure und Objekte des Dialogs." In Festschrift 10 Jahre SVI , edited by Siegfried Vögele, Jürgen Gerdes and Jürgen Hesse , 59-72. Wiesbaden: Gabler, 2013 forthcoming.

Zulauf, Katrin, Wagner, Ralf and Oswald, Axel Wolfram. "Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect." Paper presented at the meeting of the Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul, 2013 forthcoming.

Zulauf, Katrin and Wagner, Ralf. "The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? ." Paper presented at the meeting of the XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR", Rome, 2013 forthcoming.

Busch, Uli and Wagner, Ralf. "Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert ." W&V. 2013. http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert.

Wagner, Ralf. "Emotionen im Kundendialog: Mit System zur Kauflaune." Paper presented at the meeting of the Science meets Marketing & Sales, Bonn, 2013.

Wagner, Ralf. "Systematical Surprise: Matching CI with the Customers‘ Perspective." Paper presented at the meeting of the International Competitive Intelligence Conference, Prague, 2013.

Wagner, R.. Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business. Moscow: , 2012.

Wagner, R. Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen. Science meets Marketing and Sales , Bonn (2012). .

Wagner, R.. The New Lingua Franca of Marketing Communication: Design of Social Media. Moscow: , 2012.

Wagner, Ralf and Schwerdtfeger, Jörg Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' . , Siegfried Vögele Institut (2012). .

Zulauf, Katrin and Wagner, Ralf. "Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?." Paper presented at the meeting of the Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, Lissabon, 2012.

Zulauf, Katrin and Wagner, Ralf. "Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?." Paper presented at the meeting of the Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers, Lissabon, 2012.

Honsel, Lars, Klaus, Martin and Wagner, Ralf. "Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits." Paper presented at the meeting of the Proceedings of Australia & New Zealand Marketing Academy 2011 Conference, 2011.

Schneider, Daniel. "Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel." HNA (2011): .

Wagner, Ralf and Falkenreck, Christine. "Broadening the View on Customers` Propensity to Leave a Relationship." Paper presented at the meeting of the , Colloquium Recht und Ökonomie der Universität Kassel, 2011.

Wagner, Ralf. "Integriertes Marketing: Der Kunde im Fokus." Acquisa , no. 12/2011 (2011): 28-30.

Klaus, Martin and Wagner, Ralf. "Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks." Paper presented at the meeting of the Australia & New Zealand Marketing Academy 20009 Conference , Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia), 2009.

Wagner, Ralf. "Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit." impresso Zeitschrift für Zeitschriftenmacher , no. 4/2009 (2009): 42-46.