Wagner, R. & Falkenreck, C. (2013 forthcoming). Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World,.
, C. & Wagner, R. (2011). The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study. Journal of Marketing Management, 3-4, 225-242. 

Wagner, R. & Falkenreck, C. (2011). Broadening the View on Customers` Propensity to Leave a Relationship. In . 

Falkenreck, C. & Wagner, R. (2010). Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures. Corporate Reputation Review, 13, 20 - 37. 

Falkenreck, C., Wagner, R. (2010).Loyalty Programs in B-to-B Marketing - Distinguishing Customers with Respect to Attitudes, Requirements, Goals, and Reservations. 

Falkenreck, C. & Wagner, R. (2009). Broadening the View on Customers` Propensity to Leave a Relationship. In G. Odekerken-Schrцder (eds.), Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing,.

Falkenreck, C., Wagner, R. (2009).Broadening the View on Customers` Propensity to Leave a Relationship. 

Falkenreck, C., Wagner, R. (2008).Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures. 

Falkenreck, C., Wagner, R. (2008).Modeling Culture's Impact on Reputation Transfer in Direct Marketing. 

Wagner, R., Falkenreck, C. (2008).Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures.