Parwoll, M. & Wagner, R. (2013 forthcoming). The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?.

Wagner, R. & Falkenreck, C. (2013 forthcoming). Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul.

Wagner, R. (2013 forthcoming). Unternehmen als Akteure und Objekte des Dialogs. In S. Vögele, J. Gerdes & J. Hesse (ed.), Festschrift 10 Jahre SVI (pp. 59-72) . Gabler .

Zulauf, K., Wagner, R. & Oswald, A. W. (2013 forthcoming). Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect. Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World, Istanbul.

Zulauf, K. & Wagner, R. (2013 forthcoming). The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? . In XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR" .

Busch, U. & Wagner, R. (2013). Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert [Essay]. . In V. W&V (ed.), W&V Verlag W&V Online Artikel .

Wagner, R. (2013). Emotionen im Kundendialog: Mit System zur Kauflaune. In Science meets Marketing & Sales .

Wagner, R. (2013). Systematical Surprise: Matching CI with the Customers‘ Perspective. In International Competitive Intelligence Conference .

Wagner, R. (2012). Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business. Moscow:

Wagner, R. (2012). Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen.

Wagner, R. (2012). The New Lingua Franca of Marketing Communication: Design of Social Media. Moscow:

Wagner, R. & Schwerdtfeger, J. (2012). Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' (Whitepaper). Siegfried Vögele Institut .

Zulauf, K. & Wagner, R. (2012). Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. In Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers .

Zulauf, K. & Wagner, R. (2012). Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers (p./pp. 1-7), Lissabon.

Honsel, L., Klaus, M. & Wagner, R. (2011). Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits. In E. C. University (ed.), Proceedings of Australia & New Zealand Marketing Academy 2011 Conference (p./pp. 1-10), .

Schneider, D. (2011). Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel. HNA, .

Wagner, R. & Falkenreck, C. (2011). Broadening the View on Customers` Propensity to Leave a Relationship. In .

Wagner, R. (2011). Integriertes Marketing: Der Kunde im Fokus. Acquisa, , 28-30.

Klaus, M. & Wagner, R. (2009). Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks. In Mavondo, F. & Ewing, M. (ed.), Australia & New Zealand Marketing Academy 20009 Conference .

Wagner, R. (2009). Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher, , 42-46.