Parwoll, M. & Wagner, R.
(2013 forthcoming).
The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?.
Wagner, R. & Falkenreck, C.
(2013 forthcoming).
Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?.
Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World,
Istanbul.
Wagner, R.
(2013 forthcoming).
Unternehmen als Akteure und Objekte des Dialogs.
In
S. Vögele, J. Gerdes & J. Hesse (ed.),
Festschrift 10 Jahre SVI
(pp. 59-72)
.
Gabler
.
Zulauf, K., Wagner, R. & Oswald, A. W.
(2013 forthcoming).
Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect.
Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World,
Istanbul.
Zulauf, K. & Wagner, R.
(2013 forthcoming).
The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? .
In
XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"
.
Busch, U. & Wagner, R.
(2013).
Tipps für Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert
[Essay].
. In
V. W&V
(ed.),
W&V
Verlag W&V
Online Artikel .
Wagner, R.
(2013).
Emotionen im Kundendialog: Mit System zur Kauflaune.
In
Science meets Marketing & Sales
.
Wagner, R.
(2013).
Systematical Surprise: Matching CI with the Customers‘ Perspective.
In
International Competitive Intelligence Conference
.
Wagner, R.
(2012).
Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business.
Moscow:
Wagner, R.
(2012).
Kunden oder Fans? Enthusiastische Käufer erkennen und gewinnen.
Wagner, R.
(2012).
The New Lingua Franca of Marketing Communication: Design of Social Media.
Moscow:
Wagner, R. & Schwerdtfeger, J.
(2012).
Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche''
(Whitepaper).
Siegfried Vögele Institut
.
Zulauf, K. & Wagner, R.
(2012).
Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
In
Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers
.
Zulauf, K. & Wagner, R.
(2012).
Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?.
Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers (p./pp. 1-7),
Lissabon.
Honsel, L., Klaus, M. & Wagner, R.
(2011).
Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits.
In E. C. University (ed.),
Proceedings of Australia & New Zealand Marketing Academy 2011 Conference (p./pp. 1-10),
.
Schneider, D.
(2011).
Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandel. HNA,
.
Wagner, R. & Falkenreck, C.
(2011).
Broadening the View on Customers` Propensity to Leave a Relationship.
In
.
Wagner, R.
(2011).
Integriertes Marketing: Der Kunde im Fokus. Acquisa,
, 28-30.
Klaus, M. & Wagner, R.
(2009).
Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks.
In
Mavondo, F. & Ewing, M.
(ed.),
Australia & New Zealand Marketing Academy 20009 Conference
.
Wagner, R.
(2009).
Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue Währung: Aufmerksamkeit. impresso Zeitschrift für Zeitschriftenmacher,
, 42-46.