%0 Conference Paper %1 ls_leimeister %A Zauner, A. %A Hoffmann, H. %A Leimeister, J. M. %A Krcmar, H. %B Multikonferenz Wirtschaftsinformatik (MKWI) 2010 %C Göttingen, Germany %D 2010 %K VENUS_Winfo itegpub myown pub_hho pub_jml %T Automotive Software and Service Engineering (ASSE) - an exploration of challenges and trends from industry experts' points of view