%0 Generic %1 WaBlS11b %A Wagner, Ralf %A Bloch, Katrin %B Special Sessions: Improving Efficiency in Marketing Negotiations %C 33rd INFORMS Marketing Science Conference 2011 in Houston (Texas) %D 2011 %K 2011 Negotiation contributed_talk speech %T Facing Bargaining Power %U https://informs.emeetingsonline.com/emeetings/formbuilder/clustersessiondtl.asp?csnno=14196&mmnno=204