%0 Book
%1 FaWaS208
%A Falkenreck, Christine
%A Wagner, Ralf
%B Vortrag auf der AMS Cultural Perspectives in Marketing Conference
%C New Orleans
%D 2008
%K 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech
%T Modeling Culture's Impact on Reputation Transfer in Direct Marketing