%0 Book %1 KlWaS109 %A Klaus, Martin %A Wagner, Ralf %B IFCS BI-Annual Conference %C Berlin %D 2009 %I Springer %K 2009 Quantitative_Methoden_der_Marketingforschung consumer_insights contributed_talk marketing_communication netnography social_network_analysis speech weblog %T Gaining 'Consumer Insights' from Influential Actors in Weblog Networks