%0 Conference Paper %1 ls_leimeister %A Behrenbruch, Kay %A Söllner, Matthias %A Leimeister, Jan Marco %A Schmidt, Ludger %B INTERACT 2013 %C Cape Town, South Africa %D 2013 %K itegpub personality pub_jml pub_msö technology_acceptance %T Understanding Diversity – The Impact of Personality on Technology Acceptance