%0 Generic
%1 KlScWaS10
%A Klaus, Martin
%A Schwerdtfeger, Jörg
%A Wagner, Ralf
%B Australia & New Zealand Marketing Academy 2010 Conference
%C Australia & New Zealand Marketing Academy 2010 Conference in Christchurch (New Zealand)
%D 2010
%K 2010 contributed_talk speech
%T Targeting Key Influentials for Direct Marketing Activities in Social Networks: Methodical Progress and an Application