%0 Journal Article
%1 novak2000measuring
%A Novak, T.P.
%A Hoffman, D.L.
%A Yung, Y.F.
%D 2000
%I INFORMS
%J Marketing Science
%K Customer_Experience Experience Structural_Modeling_Approach Survey
%N 1
%P 22--42
%T Measuring the customer experience in online environments: A structural modeling approach
%U http://scholar.google.de/scholar.bib?q=info:28e-ljtMV0EJ:scholar.google.com/&output=citation&hl=de&as_sdt=2000&ct=citation&cd=1
%V 19