%0 Conference Paper
%1 wagner2013forthcomingcustomer
%A Wagner, Ralf
%A Falkenreck, Christine
%B Proceedings of the 42nd EMAC Conference, Lost in Translation: Marketing in an Interconnected World
%C Istanbul
%D 2013 forthcoming
%K b2b customersatisfaction loyalty myown reputation speech
%T Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?