%0 Conference Paper
%1 FaWaP09
%A Falkenreck, Christine
%A Wagner, Ralf
%B Building Bridges connects People. Proceedings of the 17th International Colloquium in Relationship Marketing
%C Maastricht
%D 2009
%E Odekerken-Schröder, Gaby
%K 2009 Direktmarketing_im_Wandel customer_satisfaction_index_models innovativeness myown propensity_to_leave_a_relationship reputation
%T Broadening the View on Customers` Propensity to Leave a Relationship