%0 Book
%1 WaFaS108
%A Wagner, Ralf
%A Falkenreck, Christine
%B 12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness
%C Beijing
%D 2008
%K 2008 commitment-trust_theory contributed_talk customer_satisfaction direct_marketing product_line_extension reputation reputation_transfer speech word-of-mouthMarketing-Interaktionen_in_verschiedenen_Kulturen
%T Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures