%0 Conference Paper
%1 FaWaP08
%A Falkenreck, C.
%A Wagner, R.
%B Proceedings of the 12th International Conference on Corporate Reputation, Brand Identity, and Competitiveness
%C Beijing
%D 2008
%K 2008 B-to-B_markets Hofstede's_scores causal_relationships corporate_reputation cultural_systems customer_satisfaction myown national_culture proceedings reputation_transfer structural_model_of_reputation_transfer
%T Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures