%0 Conference Paper
%1 FaPaWaP08
%A Falkenreck, C.
%A Paulssen, M.
%A Wagner, R.
%B Proceedings of the 37th EMAC Conference, Marketing Landscapes: A Pause for Thought
%C Brighton
%D 2008
%E Perks, K. J.
%E Shukla, P.
%K 2008 B-to-B_markets Hofstede's_scores Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension conceptual_model corporate_reputation cultural_impact myown perceived_brand_fit proceedings reputation_transfer
%T Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures