%0 Conference Paper %1 HoKlWaP11 %A Honsel, Lars %A Klaus, Martin %A Wagner, Ralf %B Proceedings of Australia & New Zealand Marketing Academy 2011 Conference %D 2011 %E University, Edith Cowan %K 2011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis %P 1-10 %T Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traits %U http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf