%0 Generic %1 KlWaS09 %A Klaus, Martin %A Wagner, Ralf %B Australia & New Zealand Marketing Academy 20009 Conference %C Australia & New Zealand Marketing Academy 2009 Conference in Melbourne (Australia) %D 2009 %E Mavondo, Felix %E Ewing, Michael %K 2009 Direktmarketing_im_Wandel contributed_talk speech %T Identifying Influential Communicator to gain "Consumer Insights" on Weblog Networks