%0 Book Section
%1 ls_leimeister
%A v. Kortzfleisch, H.
%A Mergel, I.
%A Manouchehri, S.
%A Schaarschmidt, M.
%B Web 2.0 Neue Perspektiven im E-Business, Web 2.0 Neue Perspektiven für Marketing und Medien
%C Berlin
%D 2007
%E Walsh, G.
%E Hass, B.
%E Kilian, T.
%I Springer Verlag
%K Motivation SocialSoftware Web2.0 itegpub pub_sma
%P 73-90
%T Corporate Web 2.0 applications: Motives, organizational embeddedness and creativity