%0 Conference Paper %1 DeScWaP06 %A Decker, R. %A Scholz, S. %A Wagner, R. %B Data Analysis Classification and Forward Search %C Berlin %D 2006 %E Zani, S. %E Cerioli, A. %E Riani, M. %E Vichi, M. %I Springer %K 2006 Quantitative_Methoden_der_Marketingforschung myown proceedings %P 23 - 30 %T Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication