%0 Book
%1 FaWaS108
%A Falkenreck, Christine
%A Wagner, Ralf
%B EMAC
%C Brighton
%D 2008
%K 2008 Marketing-Interaktionen_in_verschiedenen_Kulturen brand_extension contributed_talk cultural_impact perceived_brand_fit reputation reputation_transfer speech
%T Antecedents of Company Reputation Transfer in B2B Markets: Empirical Evidence from Five Different Cultures