%0 Generic
%1 zulauf2012power
%A Zulauf, Katrin
%A Wagner, Ralf
%B Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond Customers and Consumers
%C Lissabon
%D 2012
%K 2012 Negotiation contributed_talk speech
%T Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?