%0 Book
%1 Zeithaml:2009
%A Zeithaml, Valarie A.
%A Bitner, Mary Jo
%A Gremler, Dwayne D.
%D 2009
%I McGraw-Hill Boston u.a.
%K care customer
%T Services marketing
%U http://opac.bibliothek.uni-kassel.de/DB=1/PPN?PPN=207329109