PUMA publications for /user/ralfwagner/pharma_marketinghttps://puma.uni-kassel.de/user/ralfwagner/pharma_marketingPUMA RSS feed for /user/ralfwagner/pharma_marketing2024-03-29T09:20:41+01:00Modeling Culture's Impact on Reputation Transfer in Direct Marketinghttps://puma.uni-kassel.de/bibtex/2dfefdeccc624820ad21fb7346d08189e/ralfwagnerralfwagner2010-01-21T23:48:50+01:002008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><em>New Orleans, </em>(<em><span>2008<meta content="2008" itemprop="datePublished"/></span></em>)Thu Jan 21 23:48:50 CET 2010New OrleansVortrag auf der AMS Cultural Perspectives in Marketing ConferenceModeling Culture's Impact on Reputation Transfer in Direct Marketing20082008 Marketing-Interaktionen_in_verschiedenen_Kulturen contributed_talk cultures direct_marketing pharma_marketing reputation reputation_transfer speech