PUMA publications for /user/ralfwagner/2011https://puma.uni-kassel.de/user/ralfwagner/2011PUMA RSS feed for /user/ralfwagner/20112024-03-19T06:21:37+01:00Consumer Fanaticism: A Typology of Fans Related to Fan Motivation and Personality Traitshttps://puma.uni-kassel.de/bibtex/274d549fa619635073b82ed84970349c7/ralfwagnerralfwagner2012-03-19T09:29:14+01:002011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Lars Honsel" itemprop="url" href="/author/Lars%20Honsel"><span itemprop="name">L. Honsel</span></a></span>, <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Martin Klaus" itemprop="url" href="/author/Martin%20Klaus"><span itemprop="name">M. Klaus</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Proceedings of Australia & New Zealand Marketing Academy 2011 Conference</span>, </em></span><em>Seite <span itemprop="pagination">1-10</span>. </em>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Mon Mar 19 09:29:14 CET 2012Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference1-10{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits20112011 Direktmarketing_im_Wandel myown product_line_extension social_network_analysis Englisch stiftet Verwirrung Professoren der Uni Kassel erklären das Sprach-Durcheinander im Einzelhandelhttps://puma.uni-kassel.de/bibtex/256414029f9da449976f6096fb0fe6b62/ralfwagnerralfwagner2011-12-29T00:02:58+01:002011 Kompetenz_und_Wissenschaftstransfer <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Daniel Schneider" itemprop="url" href="/author/Daniel%20Schneider"><span itemprop="name">D. Schneider</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>HNA</em></span></span> </span>(<em><span>12.Februar 2011 2011<meta content="12.Februar 2011 2011" itemprop="datePublished"/></span></em>)Thu Dec 29 00:02:58 CET 2011HNA12.Februar 2011Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel20112011 Kompetenz_und_Wissenschaftstransfer Integriertes Marketing: Der Kunde im Fokushttps://puma.uni-kassel.de/bibtex/281f37c0d784137f9c15ecf11eb48df30/ralfwagnerralfwagner2011-12-28T23:51:56+01:002011 Kompetenz_und_Wissenschaftstransfer journal myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Acquisa</em></span></span> </span>(<em><span>Dezember 2011<meta content="Dezember 2011" itemprop="datePublished"/></span></em>)Wed Dec 28 23:51:56 CET 2011AcquisaDezember12/201128-30Integriertes Marketing: Der Kunde im Fokus20112011 Kompetenz_und_Wissenschaftstransfer journal myown Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikationskonzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren. Broadening the View on Customers` Propensity to Leave a Relationshiphttps://puma.uni-kassel.de/bibtex/24c3d90675a0499cd2f82b019da0badcc/ralfwagnerralfwagner2011-12-14T17:01:16+01:002011 invited_talk relationship_marketing speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>. </span>(<em><span>November 2011<meta content="November 2011" itemprop="datePublished"/></span></em>)Wed Dec 14 17:01:16 CET 2011Colloquium Recht und \"Okonomie der Universit\"at KasselNovember{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship20112011 invited_talk relationship_marketing speech Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaininghttps://puma.uni-kassel.de/bibtex/258d49e6d6369e50cf7e35cbf35ff49e6/ralfwagnerralfwagner2011-12-14T16:52:15+01:002011 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"> </span>(<em><span>März 2011<meta content="März 2011" itemprop="datePublished"/></span></em>)Wed Dec 14 16:52:15 CET 2011March1-15Bargaining Power and the Impact of Gender Differences - An Experimental Investigation on Retailer-Manufacturer Bargaining20112011 Negotiation myown working-paper Facing Bargaining Powerhttps://puma.uni-kassel.de/bibtex/2e390a32e90f96b70f9ad1a623fdd7303/ralfwagnerralfwagner2011-12-14T16:42:27+01:002011 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>. </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Wed Dec 14 16:42:27 CET 201133rd INFORMS Marketing Science Conference 2011 in Houston (Texas)Special Sessions: Improving Efficiency in Marketing Negotiations {F}acing {B}argaining {P}ower20112011 Negotiation contributed_talk speech Akzeptanz von Social Media bei Vorständen: Die richtigen Argumente findenhttps://puma.uni-kassel.de/bibtex/22007234f225000df67992e7503b80e0d/ralfwagnerralfwagner2011-07-20T10:45:34+02:002011 Kompetenz_und_Wissenschaftstransfer journal myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Jens Krause" itemprop="url" href="/author/Jens%20Krause"><span itemprop="name">J. Krause</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Social Media Magazin</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">2011 </span></span>(<span itemprop="issueNumber">3</span>):
<span itemprop="pagination">40-42</span></em> </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Wed Jul 20 10:45:34 CEST 2011Social Media Magazin340-42Akzeptanz von Social Media bei Vorst\"anden: Die richtigen Argumente finden201120112011 Kompetenz_und_Wissenschaftstransfer journal myown Neue Medien im Kundendialog -
Ein Überblick zu den Kommunikationsdiensten des Web 2.0https://puma.uni-kassel.de/bibtex/2705317bf5c8daff7802752f732d15878/ralfwagnerralfwagner2011-06-29T09:59:19+02:002011 contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Praxishandbuch Social Media in Verbänden Grundlagen - Praxiswissen - Fallbeispiele</span>, </em><em><span itemprop="publisher">Deutsche Gesellschaft für Verbandsmanagement e.V. (DGVM)</span>, </em><em>Bonn, </em></span>(<em><span>Juni 2011<meta content="Juni 2011" itemprop="datePublished"/></span></em>)Wed Jun 29 09:59:19 CEST 2011BonnPraxishandbuch Social Media in Verb\"anden Grundlagen - Praxiswissen - FallbeispieleJuni90-104Neue Medien im Kundendialog -
Ein \"Uberblick zu den Kommunikationsdiensten des Web 2.020112011 contributions myown The Role of Intuition and Deliberation in Negotiationshttps://puma.uni-kassel.de/bibtex/21ccfc9ee310ae2cd1bc4bd4a358d5040/ralfwagnerralfwagner2011-06-27T12:05:49+02:002011 Negotiation contributed_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Mon Jun 27 12:05:49 CEST 201133rd INFORMS Marketing Science Conference 2011 in Houston (Texas)Special Sessions: Improving Efficiency in Marketing Negotiations {T}he {R}ole of {I}ntuition and {D}eliberation in {N}egotiations20112011 Negotiation contributed_talk speech Machtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?https://puma.uni-kassel.de/bibtex/2819a1ec2b23e79d029aff78ab9fb078f/ralfwagnerralfwagner2011-05-22T04:24:44+02:002011 Negotiation invited_talk speech <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span>(<em><span>Mai 2011<meta content="Mai 2011" itemprop="datePublished"/></span></em>)Sun May 22 04:24:44 CEST 2011Colloquium Recht und \"Okonomie der Universit\"at KasselMaiMachtverschiebungen in Verhandlungen: Gewinner, Verlierer und doch nichts gelernt?20112011 Negotiation invited_talk speech Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?https://puma.uni-kassel.de/bibtex/27b7687b44dd1ca19cf39988425182724/ralfwagnerralfwagner2011-04-10T18:26:28+02:002011 Negotiation myown working-paper <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Katrin Bloch" itemprop="url" href="/author/Katrin%20Bloch"><span itemprop="name">K. Bloch</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"> </span>(<em><span>März 2011<meta content="März 2011" itemprop="datePublished"/></span></em>)Sun Apr 10 18:26:28 CEST 2011March1-19Countering Negotiation Power Asymmetries with the Adjusted Winner Algorithm?20112011 Negotiation myown working-paper The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Studyhttps://puma.uni-kassel.de/bibtex/29d8f0bd57d5c7d90729e27b388e50284/ralfwagnerralfwagner2011-02-25T21:17:25+01:002011 journals myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Christine Falkenreck" itemprop="url" href="/author/Christine%20Falkenreck"><span itemprop="name">C. Falkenreck</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/PublicationIssue" itemscope="itemscope" itemprop="isPartOf"><span itemtype="http://schema.org/Periodical" itemscope="itemscope" itemprop="isPartOf"><span itemprop="name"><em>Journal of Marketing Management</em></span></span> <em><span itemtype="http://schema.org/PublicationVolume" itemscope="itemscope" itemprop="isPartOf"><span itemprop="volumeNumber">3-4 </span></span>(<span itemprop="issueNumber">27</span>):
<span itemprop="pagination">225-242</span></em> </span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Fri Feb 25 21:17:25 CET 2011Journal of Marketing Management27225-242The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study3-420112011 journals myown Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativit\"at von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht l\"ander\"ubergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativit\"at auf Kundenzufriedenheit und Reputation des Lieferanten. Die Ergebnisse zeigen, dass die wahrgenommene Innovativit\"at in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.Direct Marketing for Best-Agers: In Dialogue with Challenging Customershttps://puma.uni-kassel.de/bibtex/25a894accfb147a62f0e2d8cd2032a2bb/ralfwagnerralfwagner2011-01-17T12:09:22+01:002011 Direktmarketing_im_Wandel contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Moritz Parwoll" itemprop="url" href="/author/Moritz%20Parwoll"><span itemprop="name">M. Parwoll</span></a></span>, und <span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Aging Society and its Implications on Service Marketing Approaches in the Hospitality, Tourism and Transport</span>, </em><em><span itemprop="publisher">Bock</span>, </em><em>Bad Honnef, </em></span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Mon Jan 17 12:09:22 CET 2011Bad Honnef{A}ging {S}ociety and its {I}mplications on {S}ervice {M}arketing {A}pproaches in the {H}ospitality, {T}ourism and {T}ransport19-40{D}irect {M}arketing for {B}est-{A}gers: {I}n {D}ialogue with {C}hallenging {C}ustomers20112011 Direktmarketing_im_Wandel contributions myown Websites and Blogshttps://puma.uni-kassel.de/bibtex/24055aaf8b91aacc4469d26e08e43b016/ralfwagnerralfwagner2010-07-23T10:05:20+02:002011 Direktmarketing_im_Wandel contributions myown <span class="authorEditorList"><span itemtype="http://schema.org/Person" itemscope="itemscope" itemprop="author"><a title="Ralf Wagner" itemprop="url" href="/author/Ralf%20Wagner"><span itemprop="name">R. Wagner</span></a></span>. </span><span itemtype="http://schema.org/Book" itemscope="itemscope" itemprop="isPartOf"><em><span itemprop="name">Green Consumerism</span>, </em><em> 6, </em><em><span itemprop="publisher">SAGE Publications</span>, </em></span>(<em><span>2011<meta content="2011" itemprop="datePublished"/></span></em>)Fri Jul 23 10:05:20 CEST 2010{G}reen {C}onsumerism460-465{W}ebsites and {B}logs620112011 Direktmarketing_im_Wandel contributions myown