@inproceedings{Brin97b,
  author = {Brin, S. and Motwani, R. and Silverstein, C.},
  booktitle = {Proceedings of the 1997 ACM SIGMOD international conference on Management
    of Data (SIGMOD'97)},
  interhash = {534f496f4a04008ce4061bb940aa4dc9},
  intrahash = {f39498543ce07423d43da0314f087b0b},
  month = may,
  pages = {265--276},
  publisher = {ACM Press},
  title = {Beyond market baskets: Generalizing association rules to correlation},
  year = 1997
}