@inproceedings{ScWaP05,
  address = {Berlin},
  author = {Scholz, S. and Wagner, R.},
  booktitle = {{O}perations {R}esearch {P}roceedings 2004},
  editor = {Fleuren, H. and den Hertog, D. and Kort, P.},
  interhash = {600fa308e699896d34f95791106e003b},
  intrahash = {65e80ce5149699430aea8f9434413338},
  pages = {238 - 245},
  publisher = {Springer},
  title = {{T}he {Q}uality of {P}rior {I}nformation {S}tructure in {B}usiness {P}lanning -- {A}n {E}xperiment in {E}nvironmental {S}canning},
  year = 2005
}

@incollection{DeWaTeC99,
  address = {Wiesbaden},
  author = {Decker, R. and Wagner, R. and T., Temme},
  booktitle = {Marktforschung: Methoden, Anwendungen, Praxisbeispiele},
  edition = 2,
  editor = {Homburg, C. and Herrmann, A.},
  interhash = {d9921db0d9173189aba16216b2904f61},
  intrahash = {80ca0145dc4cb0c19f714900b6470794},
  pages = {79 - 98},
  publisher = {Gabler},
  title = {{F}ehlende {W}erte in der {M}arktforschung},
  year = 1999
}

@incollection{WaC08,
  address = {Hershey},
  author = {Wagner, Ralf},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {63a47092bcef4604d15b2bbf18cd0e21},
  intrahash = {d17f9767159788447d08a21114f6b1c6},
  pages = {318 - 323},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{C}ustomizing {M}ultimedia with {M}ulti-{T}rees},
  year = 2008
}

@techreport{WaBoKeW99,
  address = {Bielefeld},
  author = {Wagner, R. and Bornemeyer, C. and Kerkojus, S.},
  institution = {in: Frohn, J. and Gebhardt, K.: Bielefeld 2000plus - Forschungsprojekte zur Region},
  interhash = {8c692612c81ab5a578a7dd529894514a},
  intrahash = {75469ec77027a2383447c6094d78b0aa},
  number = 5,
  title = {{I}mageanalyse des {B}ielefelder {E}inzelhandels},
  year = 1999
}

@incollection{DeWaC99,
  address = {Wiesbaden},
  author = {Decker, R. and Wagner, R.},
  booktitle = {{M}arktforschung: {M}ethoden, {A}nwendungen, {P}raxisbeispiele},
  edition = 2,
  editor = {Homburg, C. and Herrmann, A.},
  interhash = {8131f608fba8932c89d58695f3c0458a},
  intrahash = {7ffbf5732c81d2b7b576d2e84429da38},
  pages = {549 - 578},
  publisher = {Gabler},
  title = {{L}og-lineare {M}odelle und {L}ogit},
  year = 1999
}

@incollection{WaScDeC05,
  address = {Berlin},
  author = {Wagner, R. and Scholz, S. and Decker, R.},
  booktitle = {Data Analysis and Decision Support},
  editor = {Baier, D. and Decker, R. and Schmidt-Thieme, L.},
  interhash = {b96f23ccb6d3e167e54c8eea563fb5d0},
  intrahash = {db284421ebe2374c410097deae662bf8},
  pages = {157 -- 176},
  publisher = {Springer},
  title = {{T}he {N}umber of {C}lusters in {M}arket {S}egmentation},
  year = 2005
}

@incollection{ScWaC06,
  address = {Hershey},
  author = {Scholz, S. and Wagner, R.},
  booktitle = {{I}{T}-enabled {S}trategic {M}anagement: {I}ncreasing {R}eturns for the {O}rganization},
  editor = {Walters, B.A. and Tang, Z.},
  interhash = {24d1f97abf93678392068bdaa3b8d752},
  intrahash = {521e1e4257006c23bd136c9307c6bce7},
  pages = {213-242},
  publisher = {Idea Publishing},
  title = {{A}utonomous {E}nvironmental {S}canning in the {W}orld {W}ide {W}eb},
  year = 2006
}

@incollection{WaMeC08,
  address = {Hershey},
  author = {Mei{\ss}ner, M. and Wagner, R.},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {9b7a3237eed8bbd71934f86e00a9367f},
  intrahash = {4990a72acdeaaf7cef3e4c127031706c},
  pages = {978 - 985},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{M}ultimedia for {D}irect {M}arketing},
  year = 2008
}

@incollection{ScWaC08,
  address = {Hershey},
  author = {Scholz, S. and Wagner, R.},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {387e9219457183eae407428d22bf48ca},
  intrahash = {dcfd3325ec18cacd2da665eaa3f223c5},
  pages = {1257 - 1263},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{S}canning {M}ultimedia {B}usiness {E}nvironments},
  year = 2008
}

@incollection{MeScWaC08,
  address = {Hershey},
  author = {Mei{\ss}ner, M. and Scholz, S. and Wagner, R.},
  booktitle = {{E}ncyclopedia of {M}ultimedia {T}echnology and {N}etworking},
  edition = 2,
  editor = {Pagani, M.},
  interhash = {fcaba1e4ca09e137132bbab11ec13a61},
  intrahash = {ef037a9bd6e27bfff00f8efcc0944bc5},
  pages = {880 - 886},
  publisher = {{I}{G}{I} {G}lobal},
  title = {{M}arketing {R}esearch using {M}ultimedia {T}echnologies},
  year = 2008
}

@inproceedings{WaP99,
  address = {Berlin},
  author = {Wagner, R.},
  booktitle = {{C}lassification in the {I}nformation {A}ge},
  editor = {Gaul, W. and Locarek-Junge, H.},
  interhash = {48add582e4f56ba068f38fd0fa8b260d},
  intrahash = {3d9742be7ffd6a6621afb7c551611ea8},
  pages = {536 -- 544},
  publisher = {Springer},
  title = {{M}odeling and {M}easuring of {C}ompetitive {R}eactions to {C}hanges of {M}arketing {M}ix at the {R}etail {L}evel},
  year = 1999
}

@inproceedings{WaP03,
  address = {Glasgow},
  author = {Wagner, R.},
  booktitle = {{M}arketing: {R}esponsible and {R}elevant? {P}roceedings of the 32nd {E}{M}{A}{C} {C}onference},
  editor = {Saren, M. and Wilson, A.},
  interhash = {524da3d0668dffc0ce957b9fae662edf},
  intrahash = {affe9c5a10671c4ed8e4a8ef8b254b54},
  publisher = {EMAC},
  title = {{A}re {O}dd {P}rices {M}eaningful {P}rice {T}hresholds? {A}n {I}nvestigation by {G}eneralised {C}ross {V}alidation},
  year = 2003
}

@inproceedings{WaPeP04,
  address = {Dublin},
  author = {Wagner, R. and Pels, J.},
  booktitle = {{P}roceedings of the {I}rish {A}cademy of {M}anagement {A}nnual {C}onference},
  interhash = {75eacaeaa3d82404f19fb61f772170c1},
  intrahash = {29ed5429e3a0556e8e76a0b5af418fa3},
  title = {{P}atterns of {M}arketing {P}ractices in {T}ransition {E}conomies},
  year = 2004
}

@inproceedings{WaBeP04,
  author = {Wagner, R. and Beinke, K.-S.},
  booktitle = {{P}roceedings of the 2004 {F}ordham {U}niversity {B}ehavioral {P}ricing {C}onference},
  editor = {Estelami, H. and Maxwell, S.},
  interhash = {8692afe89323731c779d9abb244d9872},
  intrahash = {4229028c065109f7835ad5972b983491},
  pages = {94 - 107},
  title = {{I}dentifying {P}atterns of {C}onsumer {R}esponse to {P}rice {E}ndings},
  year = 2004
}

@inproceedings{WaP04,
  address = {Dundee},
  author = {Wagner, R.},
  booktitle = {{P}roceedings of the {I}nternational {C}onference on {B}usiness {C}apacity {D}evelopment and {E}conomic {R}egeneration},
  editor = {Paterson, J. and Fraser, I. S.},
  interhash = {0f74dea439561c4bec14e01925e55728},
  intrahash = {9eaa99cbf7a8edc37aa1e3ff4276b9f7},
  publisher = {University of Abertay},
  title = {{M}arketing in {T}ransition {E}conomies: {L}essons {L}earned from {R}ussia},
  year = 2004
}

@inproceedings{WaP05,
  address = {Berlin},
  author = {Wagner, R.},
  booktitle = {{I}nnovations in {C}lassification, {D}ata {S}cience, and {I}nformation {S}ystems},
  editor = {Baier, D. and Wernecke, K.-D.},
  interhash = {a4dfbd6c8098f193e6bc1d49ae0631ea},
  intrahash = {a433cf5c85a4344d0edd0d974b888df1},
  pages = {249 -- 256},
  publisher = {Springer},
  title = {{M}ining {P}romising {Q}ualification {P}atterns},
  year = 2005
}

@inproceedings{DeScWaP05,
  address = {Parma},
  author = {Decker, R. and Scholz, S. and Wagner, R.},
  booktitle = {{C}lassification and {D}ata {A}nalysis 2005},
  editor = {Zani, S. and Cerioli, A.},
  interhash = {d67de6394b3fd2607371ab944f3d568d},
  intrahash = {289c9c72b00ddbf9e29b1c293c19dd50},
  pages = {91 - 94},
  title = {{M}ining {C}onsumption and {N}utrition {P}atterns for {M}arketing {C}ommunication},
  year = 2005
}

@inproceedings{DeScWaP06,
  address = {Berlin},
  author = {Decker, R. and Scholz, S. and Wagner, R.},
  booktitle = {{D}ata {A}nalysis {C}lassification and {F}orward {S}earch},
  editor = {Zani, S. and Cerioli, A. and Riani, M. and Vichi, M.},
  interhash = {ec1a84097d4528a6681c2ac9329c2b6d},
  intrahash = {5a7cf80275bce2f327de7221cc6b37c1},
  pages = {23 - 30},
  publisher = {Springer},
  title = {{G}rowing {C}lustering {A}lgorithms in {M}arket {S}egmentation: {D}efining {T}arget {G}roups and {R}elated {M}arketing {C}ommunication},
  year = 2006
}

@inproceedings{WaScHoP07,
  address = {Alexandria (Virginia)},
  author = {Wagner, R. and Scholz, S. and Hotho, A.},
  booktitle = {{P}roceedings of the 2007 {E}uropean {C}ompetitive {I}ntelligence {S}ummit},
  editor = {Michaeli, R.},
  interhash = {3fbbbdb07c2049630f86ef71cce252bb},
  intrahash = {f15fc400b0577b48801606e08ca22be8},
  organization = {Society of Competitive Intelligence Professionals},
  title = {{T}he {D}ark {S}ide of {C}ompetitive {I}ntelligence: {T}echnocrats at {W}ork},
  year = 2007
}