@article{FaWaJ10,
  abstract = {Welchen Stellenwert hat die vom Kunden wahrgenommene Innovativit\"at von Unternehmen auf dem Gesundheitsmarkt? Die Studie erweitert das Strukturmodell des American Customer Satisfaction Index und vergleicht l\"ander\"ubergreifend in Finnland, Deutschland, Spanien und Russland den Einfluss von Innovativit\"at auf Kundenzufriedenheit und Reputation des Lieferanten.  Die Ergebnisse zeigen, dass die wahrgenommene Innovativit\"at in drei der vier untersuchten Kulturen einen hohen Stellenwert besitzt.},
  author = {Falkenreck, Christine and Wagner, Ralf},
  editor = {Lindgreen, Adam and Hingley, Martin K. and Antioco, Michael D.J.},
  interhash = {e42b4ad3cf36e81c258fda2a332c71fe},
  intrahash = {9d8f0bd57d5c7d90729e27b388e50284},
  journal = {Journal of Marketing Management},
  number = 27,
  pages = {225-242},
  title = {The Impact of Perceived Innovativeness on Maintaining a Buyer-Seller Relationship in Health Care Markets: A Cross-Cultural Study},
  volume = {3-4},
  year = 2011
}

@article{FaWaJ,
  abstract = {Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. },
  author = {Falkenreck, Christine and Wagner, Ralf},
  interhash = {02ce6142036d1d16f92db9eec7a8b03b},
  intrahash = {fd2a96de5ff85bd611bbb9c5d2f3b7ef},
  journal = {Corporate Reputation Review},
  number = 1,
  pages = {20 - 37},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  volume = 13,
  year = 2010
}

@article{WaDeJ97,
  author = {Wagner, R. and Decker, R.},
  interhash = {446035ab3faa742fc0b032b743a051c0},
  intrahash = {f7287149f7b3f92efe822b3c0d965f60},
  journal = {Heilbad und Kurort},
  number = 5,
  pages = {123 - 127},
  title = {{D}ie {M}arktforschung als {H}ilfsmittel zur {B}ew\"altigung der {B}\"aderkrise},
  volume = 49,
  year = 1997
}

@article{DeWaKnJ98,
  author = {Decker, R. and Wagner, R. and Knauff, N.},
  interhash = {8b1edb1228d2d0aaab2514942226abc6},
  intrahash = {ea256d7f4a47076c51c3cdd6ce5bac13},
  journal = {Marktforschung \& Management},
  number = 5,
  pages = {172 - 176},
  title = {{D}ata {W}arehouse - {E}in {I}nstrument f\"ur {M}arktforschung und {M}anagement},
  volume = 42,
  year = 1998
}

@article{WaJ07,
  author = {Wagner, R.},
  interhash = {7c31b0bafb09ac6dffef237e4282b0d3},
  intrahash = {b759c86796e4e18021c0cd8dba98ebba},
  journal = {Direktmarketing Praxis},
  pages = {16 - 17},
  title = {{D}irektmarketing in {R}ussland: Der {S}chl\"ussel zu den russischen {W}achtumsm\"arkten},
  volume = 5,
  year = 2007
}

@article{OnRiScWaJ09,
  author = {Ontrup, J. and Ritter, H. and Scholz, S. and Wagner, R.},
  interhash = {79ae991c8f60b229467edd4f408db77a},
  intrahash = {fb62204db921296f4ed9701cd9eaabae},
  journal = {{IEEE} {T}ransactions on {K}nowledge and {D}ata {E}ngineering},
  number = 3,
  pages = {415 - 427},
  title = {{D}etecting, {A}ssessing and {M}onitoring {R}elevant {T}opics in {V}irtual {I}nformation {E}nvironments},
  volume = 21,
  year = 2009
}

@article{WaTeDeJ98,
  author = {Wagner, R. and Temme, T. and Decker, R.},
  interhash = {db39082e5c67fcb230d20bc0421a0ffd},
  intrahash = {7fb5b2fd90d12274e8ca25a0ef778348},
  journal = {GfK Jahrbuch der Absatz- und Verbrauchsforschung},
  number = 4,
  pages = {395 -- 417},
  title = {{D}ie {B}ehandlung fehlender {W}erte in der angewandten {M}arktforschung},
  volume = 44,
  year = 1998
}

@article{WaDeJ00,
  author = {Wagner, R. and Decker, R.},
  interhash = {b250f7f5bed3368daf674202343c3594},
  intrahash = {926c11533ad0e8510f811c8f1a084c7e},
  journal = {OR-Spektrum},
  number = 1,
  pages = {97 -- 116},
  title = {{R}emarks on the {B}ehavioristic {A}nalysis of {C}ompetitive {R}eactions},
  volume = 22,
  year = 2000
}

@article{FeWaJ03,
  author = {Feldmann, M. and Wagner, R.},
  interhash = {e930ae75649bc6047e5825305d96470e},
  intrahash = {296079ef3bd96ed7e5aad07607500739},
  journal = {Wirtschaftsinformatik},
  number = 6,
  pages = {589 - 598},
  title = {{S}trukturieren mit {M}ultitrees: {E}in {F}achkonzept zur verbesserten {N}avigation in {H}ypermedia},
  volume = 45,
  year = 2003
}

@article{WaJ05,
  author = {Wagner, R.},
  interhash = {846a5d832067e40513435ecd4e211f3a},
  intrahash = {53623eae9ac905f83fe9fc687175008e},
  journal = {European Journal of Marketing},
  number = {1/2},
  pages = {199 -- 215},
  title = {{C}ontemporary {M}arketing {P}ractices in {R}ussia},
  volume = 39,
  year = 2005
}

@article{DeWaScJ05,
  author = {Decker, R. and Wagner, R. and Scholz, S.},
  interhash = {10dbde28a872324a9b0e9a9c9837aa2b},
  intrahash = {d89857419f395f7d41084e5d7a572b64},
  journal = {Marketing Intelligence and Planning},
  number = 2,
  pages = {189 - 199},
  title = {{A}n {I}nternet-{B}ased {A}pproach to {E}nvironmental {S}canning in {M}arketing {P}lanning},
  volume = 23,
  year = 2005
}

@article{WaBeJ06,
  author = {Wagner, R. and Beinke, K. S.},
  interhash = {c25935f3c65dccab5b48ba18a270f1f2},
  intrahash = {d33a4922d854bef6a720594a67abfd32},
  journal = {Journal of Product and Brand Management},
  number = 5,
  pages = {341 -- 351},
  title = {{I}dentifying {P}atterns of {C}ustomer {R}esponse to {P}rice {E}ndings},
  volume = 15,
  year = 2006
}

@article{WaScJ07,
  author = {Wagner, R. and Scholz, S.},
  interhash = {a4c1e28efd54d552dba941b0b7c4f9d6},
  intrahash = {8eff6a9ecf9a677cb763fa0826826632},
  journal = {Information - Wissenschaft \& Praxis},
  number = {6 - 7},
  pages = {347 -- 354},
  title = {{C}{I} im {E}insatz: {T}echnologien zur {I}nformationssuche, -bewertung und {A}ufbereitung},
  volume = 58,
  year = 2007
}