@book{FaWaS208,
  address = {New Orleans},
  author = {Falkenreck, Christine and Wagner, Ralf},
  booktitle = {Vortrag auf der AMS Cultural Perspectives in Marketing Conference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {dfefdeccc624820ad21fb7346d08189e},
  title = {Modeling Culture's Impact on Reputation Transfer in Direct Marketing},
  year = 2008
}

@book{WaFaS108,
  address = {Beijing},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {12th International Conference on Corporate Reputation, Brand, Identity and Competitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {a652b5e9148a94f5f592725c30b3fb60},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  year = 2008
}