@inproceedings{FaWaP08,
  address = {Beijing},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {9a9616c25fdd3d0964c2a076d9c8781f},
  title = {{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}

@inproceedings{WaFaP08,
  address = {New Orleans},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 2008 {A}{M}{S} {C}ultural {P}erspectives in {M}arketing {C}onference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {74544e7c3718d1ff4f4a72b8f8198d46},
  organization = {Academy of Marketing Science},
  pages = {115 - 120},
  title = {{M}odeling {C}ulture's {I}mpact on {R}eputation {T}ransfer in {D}irect {M}arketing},
  year = 2008
}

@inproceedings{FaPaWaP08,
  address = {Brighton},
  author = {Falkenreck, C. and Paulssen, M. and Wagner, R.},
  booktitle = {{P}roceedings of the 37th {EMAC} {C}onference, {M}arketing {L}andscapes: {A} {P}ause for {T}hought},
  editor = {Perks, K. J. and Shukla, P.},
  interhash = {979d09a52dc36e5b715790fc9830d2c2},
  intrahash = {88747080dc20f71cb94fe2914526b1e1},
  title = {{A}ntecedents of {C}ompany {R}eputation {T}ransfer in {B}2{B} {M}arkets: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}