@article{FaWaJ,
  abstract = {Die Studie testet in Australien, Finnland, Russland, Spanien und Deutschland neben Faktoren wie der Weiterempfehlungsbereitschaft und Kundenzufriedenheit den Einfluss von unterschiedlichen Direktmarketing –Medien auf eine positive Unternehmensreputation. Basierend auf einem Strukturmodell werden unter Einbeziehung der Hofstede Kulturparameter Unterschiede in der Wirkung von Direktmarketing-Medien auf die Unternehmensreputation im B-to-B Marketing empirisch nachgewiesen. },
  author = {Falkenreck, Christine and Wagner, Ralf},
  interhash = {02ce6142036d1d16f92db9eec7a8b03b},
  intrahash = {fd2a96de5ff85bd611bbb9c5d2f3b7ef},
  journal = {Corporate Reputation Review},
  number = 1,
  pages = {20 - 37},
  title = {Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures},
  volume = 13,
  year = 2010
}

@techreport{WaFaW09,
  address = {Universit\"at Kassel},
  author = {Wagner, R. and Falkenreck, C.},
  institution = {DMCC - Dialog Marketing Competence Center},
  interhash = {bbfe21583eb353105412f2c203162bf6},
  intrahash = {1b5ab5c421c0d9bd031ab0ce7d739b33},
  number = 7,
  title = {{C}ustomers` {P}ropensity to {L}eave a {B}-2-{B} {R}elationship in {H}ealth {C}are {M}arketing},
  type = {Dahlhoff, D. and Mann, A. and Wagner, R.},
  year = 2009
}

@inproceedings{FaWaP08,
  address = {Beijing},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 12th {I}nternational {C}onference on {C}orporate {R}eputation, {B}rand {I}dentity, and {C}ompetitiveness},
  interhash = {730815b1eec02ae2c25781f29923910c},
  intrahash = {9a9616c25fdd3d0964c2a076d9c8781f},
  title = {{I}mpact of {D}irect {M}arketing {A}ctivities on {C}ompany {R}eputation {T}ransfer {S}uccess: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}

@inproceedings{WaFaP08,
  address = {New Orleans},
  author = {Falkenreck, C. and Wagner, R.},
  booktitle = {{P}roceedings of the 2008 {A}{M}{S} {C}ultural {P}erspectives in {M}arketing {C}onference},
  interhash = {8303378ca532d3812b1c858d30ced116},
  intrahash = {74544e7c3718d1ff4f4a72b8f8198d46},
  organization = {Academy of Marketing Science},
  pages = {115 - 120},
  title = {{M}odeling {C}ulture's {I}mpact on {R}eputation {T}ransfer in {D}irect {M}arketing},
  year = 2008
}

@inproceedings{FaPaWaP08,
  address = {Brighton},
  author = {Falkenreck, C. and Paulssen, M. and Wagner, R.},
  booktitle = {{P}roceedings of the 37th {EMAC} {C}onference, {M}arketing {L}andscapes: {A} {P}ause for {T}hought},
  editor = {Perks, K. J. and Shukla, P.},
  interhash = {979d09a52dc36e5b715790fc9830d2c2},
  intrahash = {88747080dc20f71cb94fe2914526b1e1},
  title = {{A}ntecedents of {C}ompany {R}eputation {T}ransfer in {B}2{B} {M}arkets: {E}mpirical {E}vidence from {F}ive {D}ifferent {C}ultures},
  year = 2008
}