@book{r2012lingua,
  address = {Moscow},
  author = {Wagner, R.},
  interhash = {d424a49e649bbe7357abfb9520c91321},
  intrahash = {d9d4df18ca103d48d5831071bacfdfa9},
  title = {The New Lingua Franca of Marketing Communication: Design of Social Media},
  year = 2012
}

@book{WaS104,
  address = {Vilnius},
  author = {Wagner, Ralf},
  booktitle = {International Conference on Business Capacity Development and Economic Regeneration},
  interhash = {0f74dea439561c4bec14e01925e55728},
  intrahash = {cabaede9087277c4f42bfdaea37feb60},
  title = {Marketing in Transition Economies: Lessons Learned from Russia},
  year = 2004
}

@book{WaPeS104,
  address = {Dublin},
  author = {Wagner, Ralf and Pels, J.},
  booktitle = {Irish Academy of Management Annual Conference},
  interhash = {75eacaeaa3d82404f19fb61f772170c1},
  intrahash = {fbad054263be1090f65e8aaa9159ed9e},
  title = {Patterns of Marketing Practices in Transition Economies},
  year = 2004
}

@book{WaS108,
  address = {Brighton},
  author = {Wagner, Ralf},
  booktitle = {EMAC},
  interhash = {afbdf8fc4699a41cc9cc1b46d840da4e},
  intrahash = {7b4450358555b5e6dbcb2aa6aeeefa09},
  title = {Consistency of Relationship Marketing Practices in Transition Economies},
  year = 2008
}