@book{WaPeS104, address = {Dublin}, author = {Wagner, Ralf and Pels, J.}, booktitle = {Irish Academy of Management Annual Conference}, interhash = {75eacaeaa3d82404f19fb61f772170c1}, intrahash = {fbad054263be1090f65e8aaa9159ed9e}, title = {Patterns of Marketing Practices in Transition Economies}, year = 2004 }