@conference{wagner2013emotionen,
  address = {Bonn},
  author = {Wagner, Ralf},
  booktitle = {Science meets Marketing & Sales},
  interhash = {3db0dc4f1dcf17e4004be5191e0d9a4e},
  intrahash = {56cef4bc678b02e976fe8f093a6fb850},
  title = {Emotionen im Kundendialog: Mit System zur Kauflaune},
  year = 2013
}

@presentation{parwoll2013forthcomingalgorithm,
  address = {Kassel},
  author = {Parwoll, Moritz and Wagner, Ralf},
  booktitle = {Ringvorlesung "Empirische Forschungsmethoden"},
  interhash = {3b85322afa33dfb0defda558027f0e99},
  intrahash = {67fe37835517e88644654afcd62025b3},
  title = {The PLS algorithm: A Silver Bullet for Fitting SEM in the Case of Missing Values?},
  year = {2013 forthcoming}
}

@conference{wagner2013systematical,
  address = {Prague},
  author = {Wagner, Ralf},
  booktitle = {International Competitive Intelligence Conference},
  interhash = {1d9add396681fa82dfa68866ed8b42a9},
  intrahash = {afa94f6654a71612d501829c4682348d},
  title = {Systematical Surprise: Matching CI with the Customers‘ Perspective},
  year = 2013
}

@techreport{wagner2012multiplikatorenmarketing,
  author = {Wagner, Ralf and Schwerdtfeger, Jörg},
  institution = {Siegfried Vögele Institut},
  interhash = {39cf870462ac8f599a0ea90ceb491aff},
  intrahash = {c75b5441929fdcafef722ccb6ad9b3cd},
  title = {Multiplikatoren-Marketing: Identifizierung von Key Influentials in sozialen Netzwerkwerken am Beispiel ''Weinbranche'' },
  type = {Whitepaper},
  year = 2012
}

@inproceedings{wagner2013forthcomingcustomer,
  address = {Istanbul},
  author = {Wagner, Ralf and Falkenreck, Christine},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  interhash = {86338bcaf1759860e2f0c1ab424a1775},
  intrahash = {aeadc125d7629137f2a85a5b471773e6},
  title = {Do Customer Club Memberships really Enhance Reputation, Customer Satisfaction and Loyalty in B-to-B Relationships?},
  year = {2013 forthcoming}
}

@incollection{wagner2013forthcomingunternehmen,
  address = {Wiesbaden},
  author = {Wagner, Ralf},
  booktitle = {Festschrift 10 Jahre SVI},
  editor = {V\"ogele, Siegfried and Gerdes, Jürgen and Hesse, Jürgen},
  interhash = {ce103be72b71f82460edd6fec461cecb},
  intrahash = {c09c5db253c9b083c17dba6bc248988a},
  pages = {59-72},
  publisher = {Gabler},
  title = {Unternehmen als Akteure und Objekte des Dialogs},
  year = {2013 forthcoming}
}

@inproceedings{wagner2013hierarchical,
  address = {Istanbul},
  author = {Zulauf, Katrin and Wagner, Ralf and Oswald, Axel Wolfram},
  booktitle = {{P}roceedings of the 42nd {EMAC} {C}onference, Lost in Translation: Marketing in an Interconnected World},
  interhash = {f97da2b58551824434cebccf781fa7fb},
  intrahash = {faa4101ac40462e09277931446e34323},
  title = {Hierarchical Bayes Approach for Analyzing the Impact of Labeling on the Country of Origin Effect},
  year = {2013 forthcoming}
}

@conference{zulauf2013impact,
  address = {Rome},
  author = {Zulauf, Katrin and Wagner, Ralf},
  booktitle = {XXVI EURO - INFORMS Joint International Conference: "All roads lead to OR"},
  interhash = {06078b0991069815f4f1d30b4e6a768f},
  intrahash = {d7810d82fa72fca1ca97b3361f6c1f24},
  title = {The Impact of Issue Authority Allocation in Business Negotiations: Who Benefits from Post Negotiation Procedures? },
  year = {2013 forthcoming}
}

@electronic{busch2013tipps,
  author = {Busch, Uli and Wagner, Ralf},
  day = {18.01.2013},
  editor = {W&V, Verlag},
  howpublished = {Online Artikel},
  interhash = {ae66e9810ad0db0bdb8bf422fe0ad580},
  intrahash = {7bf30e912241671c24a36b70f3711383},
  month = {Januar},
  organization = {W&V},
  publisher = {Verlag W&V},
  title = {Tipps f\"ur Marken: Wie man Emotionen bei der Kaufentscheidung dirigiert },
  type = {Essay},
  url = {http://www.wuv.de/marketing/tipps_fuer_marken_wie_man_emotionen_bei_der_kaufentscheidung_dirigiert},
  year = 2013
}

@conference{zulauf2012power,
  address = {Lissabon},
  author = {Zulauf, Katrin and Wagner, Ralf},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  interhash = {7948fa04424325624deac55f2b974f82},
  intrahash = {423907aee1cde5dcab52d7523b1a650f},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  year = 2012
}

@inproceedings{zulauf2012power,
  abstract = {In an experimental investigation, we challenge differences in bargaining power on the success in the domain of retailer-manufacturer negotiations. The power allocations turn out to have a significant impact on negotiation success. In scenarios with substantial differences in bargaining power, particularly female and mixed dyads failed to achieve a mutually satisfactory result. We learn that an increase in bargaining power does not necessarily lead to an increase in negotiation efficiency. Particularly, the paradox of channel power to profitability from manufacturer towards retailers is considered. Keywords: Bargaining power, formal negotiation procedure, gender, issue authority.},
  address = {Lissabon},
  author = {Zulauf, Katrin and Wagner, Ralf},
  booktitle = {{P}roceedings of the 41st {EMAC} {C}onference, Marketing to Citizens: Going beyond Customers and Consumers},
  interhash = {7948fa04424325624deac55f2b974f82},
  intrahash = {898e30140ede9a4ddad2e0a6e5dd96f9},
  pages = {1-7},
  title = {Power Shift Paradox in Retailer-Manufacturer Negotiations: How to Take Advantage of the Channel Power Shift?},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/EMAC_2012.pdf},
  year = 2012
}

@presentation{wagner2012kunden,
  address = {Bonn},
  author = {Wagner, R.},
  booktitle = {Science meets Marketing and Sales },
  interhash = {7d8a26fdd56d726028b9f60192d59e03},
  intrahash = {00bd6f81460277c085b340d636136a21},
  title = {Kunden oder Fans? Enthusiastische K\"aufer erkennen und gewinnen},
  year = 2012
}

@book{wagner2012contemporary,
  address = {Moscow},
  author = {Wagner, R.},
  interhash = {f3d6eb6f573a573bea42864df0297037},
  intrahash = {ce8663dcc1f7ba48c280de4a4f92b747},
  title = {Contemporary Direct Marketing in Russia - An Outside View and Implications for Developing Your Business},
  year = 2012
}

@book{r2012lingua,
  address = {Moscow},
  author = {Wagner, R.},
  interhash = {d424a49e649bbe7357abfb9520c91321},
  intrahash = {d9d4df18ca103d48d5831071bacfdfa9},
  title = {The New Lingua Franca of Marketing Communication: Design of Social Media},
  year = 2012
}

@inproceedings{HoKlWaP11,
  author = {Honsel, Lars and Klaus, Martin and Wagner, Ralf},
  booktitle = {Proceedings of Australia \& New Zealand Marketing Academy 2011 Conference},
  editor = {University, Edith Cowan},
  interhash = {cfa6ce541017d2ad02ebbf0449a806da},
  intrahash = {74d549fa619635073b82ed84970349c7},
  pages = {1-10},
  title = {{C}onsumer {F}anaticism: {A} {T}ypology of {F}ans {R}elated to {F}an {M}otivation and {P}ersonality {T}raits},
  url = {http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Honsel,%20Lars%20Paper%20639.pdf},
  year = 2011
}

@conference{KlWaS09,
  address = {Australia \& New Zealand Marketing Academy 2009 Conference in Melbourne (Australia)},
  author = {Klaus, Martin and Wagner, Ralf},
  booktitle = {Australia \& New Zealand Marketing Academy 20009 Conference },
  editor = {Mavondo, Felix and Ewing, Michael},
  interhash = {1aa3e4267aab8978ccc33256e412de96},
  intrahash = {736d4b4b8fec95063005868d602d72bc},
  title = {{I}dentifying {I}nfluential {C}ommunicator to gain "{C}onsumer {I}nsights" on {W}eblog {N}etworks},
  year = 2009
}

@article{WaPx09a,
  abstract = {Das Internet ist eine erhebliche Konkurrenz f\"ur klassische Printmedien und f\"ur bestimmte Titel sogar eine existenzielle Bedrohung. Da der Siegeszug der digitalen Web 2.0-Medien aber nicht aufzuhalten ist, stellt sich die Frage, wie die aktuelle Entwicklung gestaltet und f\"ur den Vertrieb von Medien genutzt werden kann.},
  author = {Wagner, Ralf},
  interhash = {7ac530f0e82220011754e94f99dfa319},
  intrahash = {96249039d0da2e9c14d28bb2d1f4a2f3},
  journal = {impresso Zeitschrift f\"ur Zeitschriftenmacher},
  number = {4/2009},
  pages = {42-46},
  title = {Digitaler Vertrieb: Den Leser im Internet ansprechen Die neue W\"ahrung: Aufmerksamkeit},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/impresso_4_2009.pdf#page=22},
  year = 2009
}

@article{WaPx11b,
  author = {Schneider, Daniel},
  editor = {HNA},
  interhash = {f6cb9d6466cec7c31bff2625307411be},
  intrahash = {56414029f9da449976f6096fb0fe6b62},
  journal = {HNA},
  month = {12.Februar 2011},
  title = {Englisch stiftet Verwirrung Professoren der Uni Kassel erkl\"aren das Sprach-Durcheinander im Einzelhandel},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/HNA_110212.pdf},
  year = 2011
}

@article{WaPx11a,
  abstract = {Der Wandel der Kommunikationsgewohnheiten in Verbindung mit den modernen technischen Möglichkeiten sozialer Medien erschwert die Umsetzung integrierter Kommunikations­konzepte. Marketingverantwortliche müssen ihre Konzepte neu justieren. },
  author = {Wagner, Ralf},
  interhash = {8313620dd00ff3222f1b2547c2643f0b},
  intrahash = {81f37c0d784137f9c15ecf11eb48df30},
  journal = {Acquisa},
  month = {Dezember},
  number = {12/2011},
  pages = {28-30},
  title = {Integriertes Marketing: Der Kunde im Fokus},
  url = {http://www.uni-kassel.de/fb07/fileadmin/datas/fb07/5-Institute/IBWL/Wagner/Publikationen/kundeimfokus-Aquisa.pdf},
  year = 2011
}

@conference{WaFaS11,
  address = {Colloquium Recht und \"Okonomie der Universit\"at Kassel},
  author = {Wagner, Ralf and Falkenreck, Christine},
  interhash = {ae8b94066f2c7f7b87260eba29028fc3},
  intrahash = {4c3d90675a0499cd2f82b019da0badcc},
  month = {November},
  title = {{B}roadening the {V}iew on {C}ustomers` {P}ropensity to {L}eave a {R}elationship},
  year = 2011
}