@book{Link.1999, address = {Ettlingen}, author = {Link, Jörg and Schleuning, Christian}, interhash = {40b83a72c6953a59413f4f8ea7e8e53d}, intrahash = {3d09d466f17ec67ff89913525109ef1a}, isbn = {3930047373}, price = {DM 88.00}, publisher = {Fachverl. IM Marketing-Forum}, title = {Das neue interaktive Direktmarketing: Die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung}, year = 1999 } @book{Chaffey.2001, address = {M\"unchen}, author = {Chaffey, Dave}, interhash = {49f6e69b7d31ae5a561a5e7bac2471e9}, intrahash = {4a4c6c6f3075b12dcfd649ae9e2d25ab}, isbn = {3827370094}, publisher = {Pearson Studium}, title = {Internet-Marketing}, year = 2001 } @book{Griese.1996, address = {Bern}, author = {Griese, Joachim and Sieber, Pascal}, interhash = {4f39c24851f5a38353e0187c8e50c742}, intrahash = {332f64fdd3e61783be8bbcdf20ef6a55}, isbn = {3258053421}, publisher = {Haupt}, title = {Internet: Nutzung f\"ur Unternehmungen}, year = 1996 }