@book{Back.2008,
  address = {München},
  author = {Back, Andrea},
  interhash = {fad6e7a40d4c53d1aba66f7d35389137},
  intrahash = {181a453213b4702e1ec218541148b5c8},
  isbn = {978-3-486-58579-7},
  publisher = {Oldenbourg},
  title = {Web 2.0 in der Unternehmenspraxis:  Grundlagen Fallstudien und Trends zum Einsatz von Social-Software},
  year = 2008
}