@book{Link.2000, address = {München}, author = {Link, Jörg and Gerth, Norbert and Voßbeck, Eckart}, interhash = {c163355ccf4eccb26d0f8fc1b19a0483}, intrahash = {7c7a021dda5c2b0fa71227778e255fd6}, isbn = {3800624257}, publisher = {Vahlen}, title = {Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg}, year = 2000 } @book{Thomas.1989, address = {Bergisch Gladbach}, author = {Thomas, Gabriele}, interhash = {ad6ba31c6e42aad1ad06826bd74a4437}, intrahash = {ea613ad9585a4671b6020e0ede766169}, isbn = {3890121721}, publisher = {Eul}, series = {Reihe}, title = {Marketingcontrolling in Hotelunternehmungen}, volume = 30, year = 1989 }